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Striking Gold: Introducing The El Dorado Spring Collection

STRIKING GOLD: INTRODUCING THE EL DORADO SPRING COLLECTION

Spring is about discovery, renewal, and leveling up your grooming game. This season, Suavecito is taking us on a journey to find mythical city of gold with the El Dorado Spring Collection.

This isn't just a seasonal drop; it's a full-blown artistic collaboration. We've teamed up with the acclaimed muralist Lalo Cota to bring this collection to life through stunning limited-edition artwork and a fragrance that feels like a sun-drenched adventure.

ABOUT THE ARTIST: LALO COTA

To bring collection to life, we knew we needed an artist who understands the soul of Suavecito. Lalo Cota is a renowned muralist based in Phoenix, Arizona. His work is a vibrant fusion of Mexican folk art, surrealism, and lowrider culture.

Known for his imagery of skeletons, desert landscapes and cosmic themes, Cota's style brings a deep sense of history and "cultura" to the El Dorado collection. Each jar and bottle serves as a canvas for his unique vision, making these items true collector's pieces. 

THE SPIRIT OF EL DORADO: THE FRAGRANCE

Before we talk about the hold, let's talk about the scent. The El Dorado fragrance is designed to be exhilarating and luminous-a perfect match for the brightening days of spring.

  • Top Notes: A bright, citrusy punch of Grapefruit, Lemon, Ginger. 
  • Heart Notes: A refreshing floral and earth blend of Orange Blossom and Herbal Sage.
  • Base Notes: A rugged, verdant finish or Warm Amber, Cedarwood, Moss.

It's a scent that evokes a golden discovery, grounded in the earth but reaching for the sun. 

THE COLLECTION LINEUP

Whether you need a classic slick-back or a graviy-defying pompadour, the El Dorado collection has the tools (and the threads) to get you there.

1. Original Hold Pomade

The gold standard for a reason. This pomade offers a medium hold and medium shine that holds all day. 

  • Best For: Classic styles, side parts, and slick-backs
  • The Perk: Water-soluble formula that washes out with just water- no special shampoos required.

2. Firme (Strong) Hold Pomade

For those who need their hair to stay put through an Aztec jungle trek (or just a windy day), the firme hold is your go-to. 

  • Best for: Classic styles, side parts, and slick-backs.
  • The Perks: Water-soluble formula that washes out with just water - no special shampoos required.

3. El Dorado Cologne

Take the spirit of the collection with you long after you've styled your hair. This limited-edition cologne bottles that citrusy, woody El Dorado scent for an all-day fragrance experience.

4. Limited Edition Apparel 

We've rounded out the collection with two custom-designed tees featuring Lalo Cota's signature style. These aren't your average merch shirts; they are wearable pieces of art that celebrate Chicano culture.

GET YOURS TODAY

Make this your signature scent for the season with discounted bundles of Pomade + Cologne available nowThis collection will only be available for a limited time, so pick up these collectible products while you can.