FREE US SHIPPING WHEN YOU SPEND $50 | FREE CANADA AND MEXICO SHIPPING WHEN YOU SPEND $75

Hollywood Forever - Dia de los Muertos

This years Dia de los Muertos - Hollywood Forever will be held on October 27th from noon until midnight.

For our 19th Annual Dia de los Muertos, we honor the Aztec goddess who gave birth to the moon, stars, and the sun. Join us as we celebrate the divine feminine, the loving mother that unites us all! Coatlicue (/kwɑːtˈliːkweɪ/) “skirt of snakes” “mother of the gods”, is the Mexica-Aztec goddess who gave birth to the moon, stars, and Huitzilopochtli, the god of the sun and war. She is the the Great Mother, in whom both the womb and the grave co-exist.

Her most famous monumental representation was at the Temple Mejor in Mexico City. After the Spanish Conquest, the temple was destroyed and her statue was buried because it was considered an inappropriate pagan idol by Spanish invaders. After languishing in obscurity for more than 200 years, She was rediscovered in 1790.

Not long after she was found, however, Coatlicue was reburied — she was considered frightening and pagan. Eventually, she was uncovered again in the twentieth century, becoming one of the crowning objects of the National Anthropology Museum and Mexican/Aztec identity.

“The post-conquest history of the statue of Coatlicue is connected to the ideology of Mexican nationalism, to the history of aesthetics, to surrealism and to Chicano feminism. It has been an object of horror, extolled as a thing of beauty hidden from view, exhibited as a masterpiece, and is the subject of endless speculation” – Jean Franco

We summon and celebrate the lost Mother Goddess of the Americas to pay tribute to Feminine Power and Divinity. She will not be silenced. She will not remain buried and forgotten. She is the Mother who creates us and the Earth who welcomes us upon Death. The irrepressible and indestructible Coatlicue rises again to inspire and guide Dia de Los Muertos 2018.

Saturday, October 27th, 2018: NOON until MIDNIGHT

The Ceremonial Altar Set-Up: Friday, October 26th, 2018 – 3pm onward