"Some traditions were never meant to die"
Althought our products are priced reasonably, they do not sacrifice value, quality or appeal. Again using the same principles as our original line such as pricing incentives, it was easy for new retailers to take on the product and in turn the consumer as well.
While retaining the same set of values of our original products we introduced a 'premium' line of products which was geared toward high end salons and clothing stores. These products are priced to be competitive with other leading men's grooming products available on the market today.