Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.
Clay based
Low Shine
Strong Hold
Great for fine, short, or stubborn hair
How to Use
DIRECTIONS: Start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms - this step is especially important with this thick formula. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style.
How It Looks
COMPARE
Original Hold Pomade
Firme (Strong) Hold Pomade
Matte Pomade
Clay Pomade
Oil Based Pomade
Hybrid Pomade
Original Hold
Strong Hold
Medium Hold
Strong Hold
Medium Hold
Medium Hold
Medium Shine
Medium Shine
No Shine
Low Shine
High Shine
High Shine
Washability: Easy
Washability: Easy
Washability: Moderate
Washability: Moderate
Washability: Difficult
Washability: Easy
Best For: All hair types and textures. Pompadours, side parts and slick backs.
Best For: Thick, curly, or stubborn hair. Pompadours, side parts and slick backs.
Best For: All hair types and textures. Traditional or more textured, natural
styles.
Best For: Fine, short, or stubborn hair. Textured, messy styles.
Best For: All hair types and textures. Pompadours, jellyrolls, and slick backs.
Best For: All hair types and textures. Pompadours, jellyrolls, and slick backs.
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